What is PPC?
PPC stands for Pay-Per-Click, a digital marketing model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than trying to "earn" those visits organically.
PPC advertising can be done through various platforms, including Google Ads, Bing Ads, and social media platforms like Facebook Ads, LinkedIn Ads, and Twitter Ads. Each forum has its own set of rules, guidelines, and features, so it is essential to understand each platform's specific requirements and best practices to create successful PPC campaigns.
How we will help your business grow with PPC Advertising?
In PPC advertising, we will create ads and bid on specific keywords relevant to your business. When a user enters those keywords into a search engine, the ad appears at the top or bottom of the search engine results page (SERP).
PPC advertising allows businesses to target their audience with specific keywords, demographics, location, and other factors. It can be an effective way to drive traffic to a website quickly, increase brand awareness, and generate leads or sales.
What is Lead Generation?
A lead generation campaign is a marketing campaign designed to attract and capture the interest of potential customers and convert them into leads. The goal of a lead generation campaign is to generate a list of qualified leads that can be further nurtured and turned into paying customers for your business
Services Included in Lead Generation
Offer: Creating a compelling offer that incentivizes potential customers to take action, such as filling out a form or subscribing to a newsletter.
Landing Page: Designing a landing page that is optimized for conversion and contains a clear and concise call-to-action.
Promotion: Promoting the offer through various channels, such as social media, email, search engine advertising, or display advertising.
Lead Capture: Capturing the contact information of interested individuals, typically through a form or landing page.
Measurement: Tracking and analyzing the results of the campaign to identify areas for improvement and optimize future campaigns.