Gifts India 2025 AMPLIFIES REACH WITH
META ADS
NICHE :- Corporate Gifting and Stationery Industry Expo
Total Spend: Rs 221,002
Across all campaigns, we reached 751,574 unique users and served 2,645,238 impressions for a total investment of ₹221,002.29. Our overall click‑through rate (CTR) averaged 1.97%, and the blended cost‑per‑click (CPC) was ₹ X.XX (weighted average of individual CPCs). Frequency sat at 3.52, indicating most users saw our ads roughly three to four times.
Total Results
PERFORMANCE ANALYTICS
Overall, our Meta Ads portfolio—spanning Instagram traffic, lead generation, and custom audiences—has delivered robust reach, engagement, and lead volume at competitive costs. By scaling the highest‑performing segments and refining both frequency and creative mix, we can drive even greater efficiency and ROI in the next cycle.
IG Traffic (07‑03‑2025): Strong reach (223K) and impressions (315K) at a rock‑bottom ₹11.97 CPM, ideal for broad awareness.
Facebook Traffic: Though scale was smaller, we saw a high 3.56% CTR, showing that well‑targeted Facebook creatives can punch above their weight.
Instagram Post: “Gifting Meets Sustainability” achieved the lowest cost per result at just ₹2.40, perfect for awareness and social proof.
IG+FB Website Reg‑Visitors (Advantage+) posted a solid 2.73% CTR and a manageable ₹54.97/registration, validating the advantage audience approach.
Website Reg‑Custom Audience generated 4,106 leads at ₹37.63/lead, accounting for 69% of total lead volume and demonstrating strong audience resonance.
Leads‑Interest: Mumbai & Nearby Cities delivered 1,470 leads at ₹17.17/lead, with a healthy CTR of 1.34% and a CPM of ₹61.96.